I help dance studio owners to master social media marketing, so they can break free from self-doubt, unleash their potential, and achieve remarkable success on their own terms.

Are you ready to unleash your Dance Studio’s true potential?

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The Programs

Why is Social Media Marketing the right solution for your Dance Studio?

Are you a dance studio owner looking to boost your student numbers, increase brand recognition, and unlock your studio’s growth? As someone who has been a dance studio owner for over 20 years, I understand the unique challenges you face in growing your business while also enjoying a life you love.

Your game-changing solution?

Social Media Marketing

I’m Sally Prendergast, marketing coach for dance studios, and this is my promise to you:

Expert Guidance: With over two decades of experience as a dance studio owner, you can trust that I have the knowledge to guide you effectively and get you real results. I’ve walked in your shoes, and I know what works.

Tailored Solutions: Your dance studio is as unique as your teaching style – that’s why my solutions are never one-size-fits-all. No matter what solution you choose for your dance studio marketing, each approach is flexible to meet your studio’s specific needs.

Proven Strategies: I don’t believe in guesswork. I believe in results. You can count on me to implement proven strategies that have helped dance studios like yours grow and thrive. Expect to see measurable results as you attract more students to your studio with every step we take.

Learn how to master social media in just three steps

Digital Marketing Assessment

Analyse your social media platforms, content strategy, and metrics. Identify areas of improvement and untapped opportunities to effectively connect with your target audience.

Tailored Marketing Strategy

Create a strategy that aligns with your dance business goals. Leverage your creativity and storytelling to engage your audience and build a strong and authentic online brand presence.

Mindset Management

Empower self-confidence in your ability to navigate the digital landscape. Overcome limiting beliefs related to social media and embrace digital platforms as powerful tools for business growth.


Things you will NOT have to do when you work with SP Digital Marketing:


Waste Time on Trial and Error: Say goodbye to hours spent experimenting with marketing strategies that may or may not work.


Learn Marketing from Scratch: No need to become a marketing expert overnight. I’ll handle the technicalities while you focus on what you do best – running your studio!


Worry About Filling Classes: The stress of wondering where your next student is coming from becomes a thing of the past. I’ll attract new students for you.


Pull Your Hair Out: The frustration of juggling multiple marketing channels and not seeing results will be replaced with a clear path to success.


Handle Every Detail Alone: You won’t be on your own to manage every detail of your marketing. We’ll work together, and I’ll provide expert guidance every step of the way.


Things you WILL have to do when you work with SP Digital Marketing:


Share Your Dance Studio Vision: Your input is invaluable. Share your vision for your studio, and we’ll align strategies to bring it to life.


Stay Open to Learning: Be open to learning new aspects of digital marketing and social media, so you can leverage your studio’s growth.


Collaborate: Collaboration is key. Together, we’ll refine your marketing strategies and make data-driven decisions.


Implement Recommendations: Put my tailored recommendations into practice to ensure success.


Celebrate Success: Celebrate your studio’s successes along the way. Your passion and commitment are what drive your studio’s growth, and we’ll celebrate every milestone together.

Meet Sally

Want to know who’s behind SP Digital Marketing?

Hi there, I’m Sally Prendergast, and I’m so glad you found your way to SP Digital Marketing! I’ve been running dance businesses for over two decades, and I truly understand the ups and downs of owning a dance studio. As a passionate dance teacher and business owner, I’ve always had a knack for creativity and a love for business management and marketing.

When I had my dance studios, I went through the struggle of trying lots of different marketing approaches, often feeling lost and overwhelmed. Along the way, I discovered the incredible power of social media and digital marketing. These strategies can truly transform a dance studio, and now I want to share this knowledge with other dance studio owners just like you.

I’m not here to tell you how to do it all… instead, I specialise in guiding dance studios through the world of social media and digital marketing. I’m here to equip you with proven strategies and systems that get real results.

Why choose me to help you grow your dance studio using social media?

I’m honoured to have won business awards for innovation, growth, and customer service in my dance businesses and to have earned a spot in the northern outback Queensland business awards hall of fame. These accolades speak to the dedication I bring to my work and my commitment to helping others succeed.

But, above all, I want to be the mentor I wish I had access to when I was going through the challenges of running my dance businesses. I’ve been there; I’ve faced self-doubt and the constant struggle of balancing work and personal life. But I’ve also experienced the pure joy of turning a dance studio into a thriving success.

So, I want to invite you to join me on this exciting journey. Let’s fall in love with your dance business, achieve growth and success, and embrace the joy of living a life you truly love. Together, we’ll unleash your dance studio’s true potential and make your dreams a reality.

3 Ways I Can Help You

 $97 AUD / HOUR

1:1 Coaching Call (via zoom)


Work with me to create custom strategies and an action plan designed to elevate your studio’s online presence. Discover proven tactics to increase your engagement and reach, and get more eyeballs on your content. Let’s work together to supercharge your ‘Top of Mind’ marketing results.

 $1,797 AUD / MONTH

Social Media Management


Complete audit, optimisation and management of your Facebook and Instagram profiles as well as your Google Business Listing . This solution makes sure all your platforms are consistent and connected to make sure your social media is working for you to attract more students. Minimum 6 month contract.

 $2,797 AUD / MONTH

Paid Ads Powerhouse


A game-changing package that combines expert social media management of your Facbook, Instagram and Google Business Listing platforms, creation of custom landing pages, and strategically proven paid ad campaigns to boost your studio growth. Minimum 3 month contract

At SP Digital Marketing, I specialise in helping dance studio owners like you harness the full potential of social media to grow your business with proven systems and strategies. With over 30 years of experience in dance and business, and creating ‘Done For You’ social media marketing solutions for dance studio owners across Australia, I understand your industry inside out. I’m here to guide you, step-by-step, in creating a thriving dance studio business.

It’s time to turn your dance studio’s challenges into opportunities, embrace the power of social media, and experience the remarkable growth along with the life balance you’ve always dreamed of.

The Programs


Dance Studio

Growth Club


The Dance Studio Growth Club is a program for new, emerging and experienced dance studio owners who are looking for simple actionable tasks to help them save time and implement strategies that will actually move the needle and grow their business.

Social Systems Academy for Dance Studios


Dance Studio Social Systems Academy


If you are a Dance Studio Owner wanting more confidence using social media to grow your business, then this program is for you. The Social Systems Academy provides proven social media marketing systems that work, even if you have limited time. 

Testimonials from my clients


Social Post Templates


A collection of 50 beautiful and fully-customisable ‘done-for-you’ social media templates designed specifically for dance studios and ready to upload in minutes. Simply edit, save, and post!

Social Media Planner


This comprehensive Social Media Planner has everything a dance studio needs to grow their social media platforms and make a statement! From the basics to planning, drafting, posting, scheduling and more!

Social Content Calendar


An easy-to-use Social Media Content Calendar created specifically for dance studios and ready to use in Google Sheets. The spreadsheet is perfect for staying organised and is perfect for busy DSOs.

‘Done For You’

Social Media Management

for dance studios

Each month I offer a small number of opportunities for dance studios to have their social media managed by me personally. In this done-for-you service everything is taken care for you, from creating stunning visual content and writing engaging captions to scheduling posts and growing a bigger audience.

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Frequently asked questions

Q: Do you offer ‘Done For You’ social media management services to Dance Studios?

A: Yes, I only take a limited number of studios each month so contact me at support@sallyprendergast.com for more information.

Q: Do you teach dance studios how to manage their own social media platforms?

A: Yes, I have a membership called the Social Systems Academy for Dance Studios. Contact me at support@sallyprendergast.com for more information.

Q: Do you sell any other templates or digital products?

A: Yes, you can find a full range of dance templates, printables and resources with new products added evry month at the Dance Resource Hub: www.danceresourcehub.com 

Q: What value do you bring to partnerships and collaborations?

A: In partnerships and collaborations, I bring a wealth of dance industry knowledge, marketing expertise, and a deep understanding of the unique challenges faced by dance studio owners and dance businesses. Whether it’s co-hosting workshops, contributing to industry events, or collaborating on marketing campaigns, my insights and creativity add tremendous value to any venture. I’m committed to fostering mutual growth and success in all partnerships.

Q: Who is an ideal candidate for your services?

A: My services are ideally suited to dance studio owners, aspiring studio owners, and business owners in the dance industry. Those who are passionate about their craft but may struggle with marketing, branding, or managing the business aspects can benefit greatly from my expertise. Whether you’re a seasoned studio owner or just starting, my coaching is designed to help you make a significant impact on your business.

Q: Why is social media marketing important for Dance Studios?

A: Social media marketing is a powerful tool for dance studios to attract new students, build a community, establish their expertise, increase engagement, and drive website traffic. By creating compelling social media content, dance studios can elevate their brand and stand out in a crowded market.

Q: Why should someone invite you for a speaking engagement or a podcast guest spot?

A: As a speaker and podcast guest, I bring an engaging and informative presence to the table. My diverse experience in the dance industry and my expertise in social media and digital marketing make me a sought-after voice in the field. Audiences can expect actionable insights, inspiring stories, and practical strategies that empower dance studio owners and businesses to thrive in the digital space.